Keynote Speakers

Prof. Alan W. BrownRichard VeryardMick Dudley

From Model-Based Software Engineering to Digital Twins: The Role of Modelling in Digital Transformation

Prof. Alan W. Brown, Exeter University


Models and modelling play a key role in supporting our understanding and analysis of real-world systems. No surprise, then, that they have been critical in the development of software and software engineering over the last few decades. In this talk we consider the role of modelling and its impact. What can we learn from this experience as we move into an era of rapid digital transformation? Where do they fit in the delivery of more resilient and robust data-driven innovation? 


Professor Alan Brown has been delivering impact as a software engineer and entrepreneur for over 30 years, leading high impact research teams exploring largescale software engineering, and working in start-ups and large enterprises to enable software delivery to power business transformation. Alan’s impact has been seen in his on-going contributions to significant software modelling and design standards, process frameworks, and tools. Currently, he is a Professor in Digital Economy at the University of Exeter. He spends his time as a researcher, coach, and trusted adviser to C-level executives in the public and private sector. He leads 2 major research projects and is a Fellow at the Alan Turing Institute.

Enterprise Modelling – Reflections on the History of an Idea

Richard Veryard, Data Architect


Over the years since enterprise modelling emerged as a practice area, with its distinct body of concepts and techniques, there have often been conflicting ideas and unquestioned assumptions about the purpose, perspective and scope of such models.

In terms of scope, for over twenty years industry groups such as The Open Group have repeatedly urged practitioners to look outside the single organization and to model the so-called Extended Enterprise, but this idea about the scope of the enterprise model has not been widely adopted.

In terms of perspective, there are widely different expectations about what goes into the model, and what level of conceptual rigour is possible or necessary. Once upon a time RM-ODP had a position on what counted as “enterprisey”, but few people nowadays take much notice of it, and the most popular frameworks (such as the Kipling-Zachman lens – What, Why, When, How, Where, Who) are quite problematic.

And in terms of purpose, one of the earliest motives for enterprise modelling was to plan information systems – for example the Information Systems Planning phase of Information Engineering – and this agenda was strongly supported by large computer vendors and consultancies for obvious reasons.

In his talk, Richard will unpack these historical assumptions, present some examples from his own experience of enterprise modelling as it is commonly practised in the commercial world, and identify some outstanding challenges for theory and practice.


Richard Veryard is a writer and practitioner, with a long career in enterprise and data architecture, spanning consulting, research and teaching – from Information Engineering and RM-ODP to Service-Oriented Enterprise and the Component-Based Business. His most recent book is on Data Strategy: How To Do Things With Data (LeanPub 2022). Twitter: @richardveryard

Enterprise Modelling as a Strategic Driver for Optimising Growth

Mick Dudley, Chief Technology Officer, JJ FoodService Ltd


Forward-thinking businesses recognise the power of Enterprise Modelling to give them an edge in their markets. But in a world where time is money and ready-made products are also money, how do companies approach building market-beating modelling ecosystems? This talk by Chief Technology Officer Mick Dudley, will take you through a real-world approach to applying modelling strategically to optimise growth for food service business, JJ Foodservice. We will take a top-down view that looks not only at the technological approach, but the human elements that shape the system. How do you build, nurture and grow both enterprise models and teams through a culture of innovation.